Tinker Bell and the Lost Treasure

On DVDizzy.com, an article entitled Tinker Bell and the Lost Treasure is the subject of discussion. The movie Tinker Bell and the Lost Treasure was released on July 18, 2009, and was produced by DisneyToon Studios (for a link to the trailer click here) . This movie is part of the series called Disney Fairies, which was adapted from the Tinker Bell, the main fairy in these movies. The Disney Fairies is a large component of Disney’s Company, and these movies have been adapted from books previously sold. It was no shock that with more than 18 million books purchased, that there would be a large audience excited to watch the movie. Tinker Bell and the Lost Treasure was very successful, setting out to create “The Consumer Products line, encompassing a wide assortment of categories including apparel, toys, role play, stationery, personal care, home decor, and youth electronics has been a huge success at retailers around the world, driving more than $850 MM in global retail sales” (DVDizzy.com). This business expanding into  the Disney Parks and Resorts, and Disney On Ice. A website for the Disney Fairies Pixie Hollow was created, and then later shut down and transitioned to a different website called Disney Fairies. Tinker Bell and the Lost Treasure contributes to "the continuing Disney Fairies Franchise and a captivating story that continues the overwhelmingly popular adventures through breathtaking animation, spectacular music and an all-star cast of voice talents" (DVDizzy.com).
From personal experience, and as a huge fan of Tinker Bell and her fairy friends, I experienced the popularity of the movie firsthand. I purchased Tinker Bell costumes, and dolls and playing with my sister. I also bought the DVD of Tinker Bell and the Lost Treasure. I remember the trailers were shown about a million times before the actual movie was released, and as a result the date was marked in my head and I knew exactly when to turn on the TV. This was a couple years back, but even now I am still in love with this movie because it really does have a general/all ages audience. This movie does a fantastic job with really bringing out the inner kid in everyone, and the idea of imagination and fandom in children.

References

Disney Fairies. (2013, September 19). Pixie Hollow FAQ | Disney Fairies. Retrieved from http://fairies.disney.com/pixie-hollow-faq

Disney. (n.d.). Disney Fairies | Disney. Retrieved from http://fairies.disney.com/

DVDizzy. (2009, July 18). Tinker Bell and the Lost Treasure - DVD & Blu-ray Press Release - UltimateDisney.com. Retrieved from http://www.dvdizzy.com/tinkerbell-losttreasure-pressrelease-1027.html

Tinker Bell And The Lost Treasure [Video file]. (2012, February 8). Retrieved from https://www.youtube.com/watch?v=u18EHridUiU

Disney's Unique Approach for Success

In Ryan Tracy's "Disney's Powerful Marketing Machine"  he discusses how Disney uses a unique approach in order to gain profits. The company is known for their illustrious characters, and this is an essential component of the company's success. However, the main aspect of Disney is the  skill they possess of being able to take an idea, and branch off of it. In other words, each step in marketing leads to another, forming a chain reaction, that continues to grow and the company solely benefits. What Disney does in order to bring awareness to a film is to expose commercials, and advertisements globally, which leads to having a larger audience. A person that Tracy interviewed, by the name of DiClemente, stated that "Disney has a much more robust, mature, well-built-out global licensing operation". The article gives an example of this process by sharing the success of Toy Story 3. Tracy discusses how Toy Story 3 had  a global marketing campaign that resulted in $1 billion at the box office, and the creation of products such as action figures, apparel, books, magazines, and etc. Disney did not stop there, they went on to produce more attractions, video games, and apps. The article also discusses how Disney uses other sources, whether that'd be other networks or channels, to gain more viewers for their films being released. Disney's money is flowing in from many different areas of the business, and that includes Disneyland, Disney Channel, Disney Stores, and Disney Cruise Line. The company is also capable of earning back any profits they've lost, and it is one of the best companies out there. As Tracy said "Disney has demonstrated a consistent ability to turn almost anything it touches into a cash machine".
Disney is definitely on the right path, targeting different aspects of the business world. They know what they want to accomplish, and they have the experience to be successful. Disney really takes into consideration the audience that they have, and what it is that will draw their attention into everything they produce. The company does a great job with raising awareness of any projects being released, and they know exactly how to gain a lot of extra cash. Disney has the concept that if people enjoy something they will mostly want to purchase that DVD, video game, or that toy for their kid. With this mentality it's no wonder why Disney is flourishing.

References

BoxOffice. (n.d.). BoxOffice® — Toy Story 3. Retrieved from http://pro.boxoffice.com/statistics/movies/toy-story-3-2010

Disney Cruise Line. (n.d.). Disney Cruise Line. Retrieved from http://disneycruise.disney.go.com/special/special-offer-stacked/?keyword_id=j0wScIyT%7Cdisney+cruise%7C54897497%7Ce%7C1540tw413989&CMP=KNC-DCLGoldPSLPMSN%7CM%7C4153700.CL.AM.02.01&s_tnt=62218:2:0

Disney. (n.d.). Disney Store | Official Site for Disney Merchandise. Retrieved from http://www.disneystore.com/?CMP=KNC-DSPTDSMSN&s_kwcid=AL!4279!10!5093480922!14893021080&ef_id=VHPFAQAABZWePFRH:20141126044134:s

Tracy, R. (2010, November 3). Disney's Powerful Marketing Machine. Retrieved from http://www.newsweek.com/disneys-powerful-marketing-machine-69771