Wreck-It Ralph

Wreck-It Ralph was released in theatres on November 2, 2012 earning 471,222,889 at the box office (imdb.com). The film was produced through Walt Disney Animation Studios and distributed by Walt Disney Studios Motion Pictures. Wreck-It Ralph has been recognized for the variety of cameos the film contains (to see a list of the cameos here). The producers of the film were about use these characters "without consideration if they would legally be able to use the characters" (disney.wikia.com) but "then sought out the copyright holders' permissions to use the characters, as well as working with these companies to assure their character were being represented authentically" (disney.wikia.com). The majority of these companies responded positively to the use of these characters in the movie, and were only used if the role fit in the film. Other companies, however, negotiated prices that were quite high regarding the licensing fee. The original release date for the film was March 22, 2013, and it was then changed to November 2, 2012. Sneak peeks of the film were shown on June 6, 2012 (in theatres while Madagascar 3 was screening) and September 12, 2012 (when Finding Nemo in 3D was released). Wreck-It Ralph is available for purchase in Blu-ray format for both 2D and 3D.  The film created a video game "produced in collaboration between Disney Interactive and Activision and serves as a "story extension" to the film"(disney.wikia.com).
The film's collaboration with well-known characters from other video games was an extremely cool idea. It was nice to see the different roles they played, and recognizing them throughout the film. Not going to lie, I got quite excited whenever I noticed a character I knew. This movie definitely brought in an audience that consisted of gamers because the movie was created in a collaborative manner with some of the most popular video game characters. The film was a success, and is on my list of favorites.

References

Cdn collider. (n.d.). Wreck-It Ralph Poster. Retrieved from http://cdn.collider.com/wp-content/uploads/wreck-it-ralph-poster-main-characters.jpg

Disney Wikia. (n.d.). Wreck-It Ralph - DisneyWiki. Retrieved January 29, 2015, from http://disney.wikia.com/wiki/Wreck-It_Ralph

IMDb. (n.d.). Wreck-It Ralph (2012) - IMDb. Retrieved from http://www.imdb.com/title/tt1772341/

Cars 2

Cars 2 was released on June 24, 2011, and produced by Walt Disney Pictures. The film is available in formats such as digital 3-D, IMAX 3D, and 2-D. The film's original release date was 2012, but the producers decided to release it one year earlier. For promotion of the film, sneak peek trailers were issued several times; the first sneak peek was on November 2, 2010. The film's official trailer was released through YouTube on November 15th, 2010, and also through a variety of movie screenings in theatres. While trying to gain attention for the film, "life-sized remote-controlled models of Lightning McQueen, Mater, and Finn McMissile were created for Cars 2 as part of the "Agents on a Mission" tour, presented by State Farm, to promote the film" (disney.wikia.com). These life-sized cars were shown in huge cities, like Miami and New York City. Cars 2 also made an appearance at the 2011 WonderCon, having a vehicle parked outside with inscriptions  that contained secret codes that gave access to another sneak peek of the film. At the box office, a total of $559,852,396 (imdb.com) was earned worldwide creating a huge success.
The film was overall good, not my favorite, the reason being that it was more reared towards a male audience. I do give credit though to their great promotion plans, raising awareness of the film. Creators of the film got quite creative in their marketing methods, using the life size cars and secret codes. Sneak peeks are always great teasers also, making the audience more excited for the film to premiere.

References

Cdn collider. (n.d.). Cars 2 Movie Poster. Retrieved from http://cdn.collider.com/wp-content/uploads/cars-2-movie-poster-cast-hi-res-01.jpg

Disney Wikia. (n.d.). Cars 2 - DisneyWiki. Retrieved January 22, 2015, from http://disney.wikia.com/wiki/Cars_2

IMDb. (n.d.). Cars 2 (2011) - IMDb. Retrieved from http://www.imdb.com/title/tt1216475/?ref_=nv_sr_1

Tangled

Tangled was released on November 24, 2010, and the film was produced by Walt Disney Animation Studios. At the Box Office, the film earned $200,807,262 in the U.S. and Canada, with a budget of $260,000,000. The budget is said to be "the most expensive animated film ever made and the second most expensive film of all time" (disney.wikia.com) around the time in which the movie was released. The movie was originally entitled Rapunzel, and then later changed to what people know now as Tangled. The title change was one of the film's marketing methods, trying to make the film appealing to both boys and girls, that resulted in a larger audience. To bring awareness to the film, in Disney Parks the characters were brought to life, meeting and greeting children and families as they strolled around the park. Tangled is a successful film, that has expanded from the screen to toys, dolls, and video games (released a day before Tangled premiered). The movie is available for purchase on a DVD and Blu-ray format. Over $95 million dollars of DVDs, and Blu-ray were old, making it "the highest grossing DVD of the year to date" (disney.wikia.com).
Tangled is a great addition to my favorite princesses. The film's music is beautifully made, having catchy lyrics to sing along to. The film's original plot has a cool spin on the Rapunzel story. The idea of changing the title from a girly tone to a more neutral one was a clever idea in wanting to gain a more diverse audience. By creating DVDs and other formats, the film was made more accessible for consumers to purchase, with the movie gaining a profit. The film was successful with its delivery, and it should definitely be seen.

 

 

References

Disney Wikia. (n.d.). Tangled - DisneyWiki. Retrieved January 15, 2015, from http://disney.wikia.com/wiki/Tangled

Disney Wikia. (n.d.). Tangled Poster. Retrieved from http://img2.wikia.nocookie.net/__cb20110929034113/disney/images/c/ca/Tangled_rapunzel_poster_20.jpg

IMDb. (n.d.). Tangled (2010) - IMDb. Retrieved from http://www.imdb.com/title/tt0398286/



Toy Story 3

Toy Story 3 was released on June 18, 2010, and produced by Walt Disney Animation Studios. There was a conflict regarding the rights to a sequel, and the ownership of the characters in the film. Eventually Disney bought Pixar, and that gave Disney full rights, allowing them to produce a third Toy Story.  The plot of the movie was created in a time frame of one weekend. The process of creating the movie’s great animation quality was quite difficult, being that problems were occurring when trying to transform it into 3D. Toy story is known to “be the first film that will feature 7.1 surround sound” (disney.wikia.com) In order to gain an audience, Disney started marketing the film in 2009, releasing the first sneak peek in May. In October, Toy Story and Toy story 2, were released again in 3D format, and with these DVDs came the official trailer of Toy Story 3. In 2010, a second trailer was shown in February giving viewers another sneak peek of the movie. The movie was also exposed in viewings of other movies in theatres. Toys were created by several companies like Lego for example, and this method was used to help promote the film. A game entitled “Toy Story 3: The Video game was released on June 15, 2010. Many of the film’s advertisements were shown through Disney channel, getting kids excited for the movie to premiere. The film was very successful, earning “2 Oscars, another 56 wins, and 72 nominations” (IMDb.com) and having a gross of $414, 984, 497.

                Toy Story 3 is personally one of my favorite childhood movies ever. I love the Toy Story series a lot, and the movies always tend to put me in a happy mood, bringing out my inner child. Although the movie had a rough start with production, Disney resolved the conflict, creating yet another successful film. They had a lot of exposure before the premiere date of the movie, whether that’d be creating a video game, teasing viewers with sneak peeks, or showing trailers through methods like TV or in theatres. Making the movie 3D with the amazing sound quality, really makes it feel like I’m there in the movie, living the life of a toy myself. Disney’s marketing strategy definitely pulled through in bringing awareness to the film, and as an outcome Toy Story 3 thrived in the film world.

 

References

Disney Wikia. (n.d.). Toy Story 3 - DisneyWiki. Retrieved January 7, 2015, from http://disney.wikia.com/wiki/Toy_Story_3

IMDb. (2010). Toy Story 3 Images. Retrieved from http://ia.media-imdb.com/images/M/MV5BMTgxOTY4Mjc0MF5BMl5BanBnXkFtZTcwNTA4MDQyMw@@._V1_SX640_SY720_.jpg

IMDb. (2010). Toy Story 3 (2010) - IMDb. Retrieved from http://www.imdb.com/title/tt0435761/