The Princess and the Frog was released on November 25, 2009, being directed by Ron Clements and
John Musker. The film is known for incorporating a musical style, and it “is
also notable as Disney’s first African-American princess”. The Princess and the Frog is produced by Walk Disney Animation
Studios, and distributed by Walt Disney Pictures. The story was created by
adapting parts from The Frog Princess,
“in which the story’s heroine kisses a frog in hopes of becoming a princess,
only to become a frog herself”. The images were created by hand and then
transferred to a computer. TV channels were promoting the movie with commercials,
and there were a lot of discussions of some changes occurring during the movie
making process. The Princess and the Frog was supposed to be released on December 25th
but the producers wanted to avoid the other competition due to other major
films being released the same day. This method was successful earning them more
than $267 million at the box office. The movie went from the big screen to Broadway,
Disneyland, and a wide variety of consumer products. The movie is now available
in DVD, and there are video games, costumes, toys that can be purchased. Not only
that Princess Tiana is now part of Disney on Ice. This film was and still is a
huge success, winning several awards, such as Best Original Song, Animated
Effects, Voice Acting, Best Voice Performance, and many more. The Princess and the Frog still creates
a buzz within conversation about the movie, and started the movement again of a
more musical-like aspect in Disney films.
The Princess and the
Frog is one of my ultimate favorite Disney princess movies. The idea of
finally having an African-American princess is definitely something special and
new, instead of the common fair-skinned princesses. The plot of the movie has a
sense of humor in somewhat changing up the tale of a girl kissing a frog in
order to become a princess. The producers were smart, and meticulous with their
decisions of releasing the movie, and as a result the film was successful with
its timing. Fans of the movie are able to still stay connected with the movie, and
purchase products of their favorite characters or own the movie itself.
References
Amazon.Retrieved December 3,
2014, from http://ecx.images-amazon.com/images/I/61ziATjH%2BKL.jpg
IMDb.
(2014, December 3). The Princess and the Frog (2009) - IMDb. Retrieved from
http://www.imdb.com/title/tt0780521/
Wikia.com.
(n.d.). The Princess and the Frog - DisneyWiki. Retrieved December 3, 2014, from
http://disney.wikia.com/wiki/The_Princess_and_the_Frog
The whole concept of the inclusion of an African American princess to the Disney family is innovative. It was really interesting to read all the different ways the film has been publicized and included in all the different aspects of marketing. From Disney on Ice to children's costumes, I find it incredible how Disney has benefited from the story. Great job explaining the tactics that Disney uses with the production.
ReplyDeleteMarketing for this movie had so many stratagies, not only could it reach out to the broad spectrum of all of Disney's media, but it appealed to a wider audience having the first ever black princess. I personally loved it, it made sense for the location and it really showed racial classes in a more positive way, which was really cool.
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